Building Your Complete Digital Presence from the Ground Up
A full-scale digital infrastructure engagement for Sunrise Horizon Wild Safari — covering social media, website development, paid advertising, and optional content creation.
Total InvestmentTZS 700,000
Engagement3 Months
Prepared ForSunrise Horizon
Overview
Executive Summary
Sunrise Horizon Wild Safari is a premier wildlife safari company with a powerful brand identity and an extraordinary product. Yet in today's digital landscape, exceptional experiences must be matched by an equally exceptional online presence. This proposal outlines a comprehensive three-month engagement to build the complete digital infrastructure your business deserves — from the ground up.
We will establish a commanding social media presence, design and develop a professional website that converts visitors into clients, and deploy strategic paid advertising campaigns on both Google and social media platforms to drive a steady stream of qualified enquiries. Content creation is offered as an additional optional service for those who wish to elevate their visual storytelling alongside the infrastructure build.
Every element of this engagement is designed to work cohesively — a unified brand voice, consistent visual identity, and a digital ecosystem that grows with your business long after this engagement ends.
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What We Will Build
Scope of Work
The following services form the core of this engagement. Each is designed to function both independently and as part of a unified digital system. The content creation package is available as an add-on for clients who wish to go beyond infrastructure into active storytelling.
Social Media Setup & Management
Full account creation, branding, and optimisation across Instagram, Facebook, TikTok, and WhatsApp Business. Includes profile design, bio copy, highlight covers, pinned posts, and ongoing community management for 3 months. We build your audience from day one.
Website Design & Development
A professional, mobile-optimised website built to convert visitors into booking enquiries. Includes custom design, safari tour pages, gallery, about section, contact form with WhatsApp integration, SEO foundation, and hosting setup. Delivered within Month 1.
Google Ads Management
Strategic Google Search and Display campaigns targeting travellers actively searching for Tanzania safaris and Kilimanjaro experiences. Includes keyword research, ad copywriting, campaign structure, bid optimisation, and monthly performance reporting.
Social Media Paid Advertising
Targeted Meta (Facebook & Instagram) ad campaigns reaching both local and international audiences. Covers campaign strategy, audience targeting, creative direction, A/B testing, retargeting setup, and ongoing weekly optimisation throughout the engagement.
Content Creation
Professional photography, videography, drone footage, short-form reels, and written copy tailored to the safari and wildlife tourism niche. Minimum 12 pieces of content per month produced, edited, and delivered ready to publish.
Optional Add-On
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Investment
Pricing Breakdown
The total investment for the complete core infrastructure package is TZS 700,000 for the full three-month engagement. This is a flat-fee retainer with no hidden charges and no monthly billing surprises. The optional content creation add-on is priced separately below.
ServicePeriodFee
Social Media Setup & Management
Account creation through Month 3
3 Months
Included
Website Design & Development
Full build + 3 months support
3 Months
Included
Google Ads Management
Campaign management + reporting
3 Months
Included
Social Media Paid Advertising
Meta Ads — management only
3 Months
Included
Total Core Package
Full Engagement
TZS 700,000
Content Creation (Optional)
12+ pieces/month — photos, reels, copy
Per Month
Quotable
◆ Ad spend (Google Ads & Meta Ads budget) is separate from the management fee and paid directly to the platforms. A minimum recommended spend of TZS 200,000–400,000/month is advised for meaningful results.
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Delivery Plan
3-Month Timeline
The engagement is structured in three deliberate phases — each layer completing and compounding the last. By the end of Month 3, Sunrise Horizon Wild Safari will have a fully operational, growing, and converting digital presence.
1
Month 1
Foundation — Build Everything
Social media accounts created and fully branded across all platforms
Website designed, developed, and launched with all core pages
Google Ads account configured, keyword research completed, first campaigns live
Meta Ads account setup, audiences defined, first awareness campaigns launched
Brand voice guide and visual identity standards documented
Baseline analytics and tracking installed (GA4, Meta Pixel, Search Console)
2
Month 2
Growth — Drive Traffic & Engagement
Active social media management — posting, engaging, growing the community
Google Ads optimised based on Month 1 data — bid adjustments and negative keywords
Meta Ads retargeting campaigns launched targeting website visitors
Website SEO improvements based on Google Search Console insights
Mid-engagement performance report with data, insights, and recommendations
3
Month 3
Optimisation — Convert & Scale
Conversion-focused ad creative and landing page improvements
Advanced audience segmentation and lookalike targeting on Meta
Google Ads Performance Max campaigns introduced if budget allows
Comprehensive 3-month analytics report across all channels
Full handover documentation, admin access transfer, and growth roadmap
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Legal & Terms
Terms & Conditions
Payment
The full fee of TZS 700,000 is payable upfront upon signing this agreement. Services commence upon receipt of payment. No work begins prior to confirmed settlement.
Duration
This engagement covers a fixed three-month period. Renewal may be agreed in writing prior to the end of the term at terms to be negotiated.
Ad Spend
Advertising budgets for Google Ads and Meta Ads are the sole responsibility of the client and are transacted directly with the respective platforms. Management fees do not include ad spend.
Website IP
Full ownership of the website design, code, and content transfers to the client upon settlement of all fees. Hosting and domain renewal are the client's ongoing responsibility after delivery.
Revisions
Website design includes up to two rounds of revisions. All content and ad creatives are submitted for client approval before publishing. A 48-hour turnaround on feedback is requested.
Termination
Either party may terminate with 30 days' written notice. Fees paid for the current period are non-refundable. The completed website remains the client's property upon termination.
Confidentiality
All business data, strategies, and materials shared during this engagement are strictly confidential and will not be shared with third parties without prior written consent.
Agreement
Proposal Acceptance
By signing below, both parties acknowledge and agree to the terms, scope, pricing, and conditions outlined in this proposal. Services commence upon receipt of this signed document and the agreed fee.
Service Provider
Full Name & Signature
Date
Client — Sunrise Horizon Wild Safari
Full Name & Signature
Date
Project Dashboard
Sunrise Horizon Wild Safari — Digital Infrastructure
